SPlash tours.

brand identity and illustration

For this project, I was commissioned to create a large, eye-catching decal for Splash Tours' semi-submarine, part of the company’s vessel renovation. The decal was to be placed prominently in the middle of the boat, transforming a large white space into a fun and engaging visual that would enhance the vessel's appeal to tourists. The design needed to capture the playful and adventurous spirit of the brand while maintaining a clean, professional aesthetic that fits with Splash Tours' identity.

In the end I developed three distinct decal designs, each capturing different aspects of Splash Tours' adventurous and family-friendly brand identity. Although the client initially had a favorite, they ultimately decided to use all three designs across different vessels in their fleet. This outcome allowed for variety in the branding while maintaining a cohesive and engaging look across the Splash Tours experience. The client was thrilled with the flexibility and creativity provided by the multiple design options.