AUSSIE EXTRA MILE

event branding

Aussie announced its partnership with the Adelaide Marathon Festival on August 25, launching the Aussie Extra Mile initiative to support Australian families in need. Participants were invited to run an additional 1km after the finish line, with each completed mile providing four meals to those in need through OzHarvest, Australia’s food rescue organization.

I was tasked with creating the lockup for the initiative and designing all additional assets, including an inflatable arch, mesh banner, megaphone, and teardrop flag banner. These designs aimed to enhance the event's visibility while supporting a meaningful cause.