TURKS & CAICOS TOURISM
SPLASH TOURS
BRAND IDENTITY & ILLUSTRATION
For this project, I was commissioned to create a large scale, eye-catching decal for splash tours’ semi submarine, part of the company’s vessel renovation. The decal was to be placed prominently in the middle of the boat, transforming a large white space into a fun and engaging visual that would enhance the vessel’s appeal to tourists. The design needed to capture the playful and adventurous spirit of the brand while maintaining a clean, professional aesthetic that fits with the Splash Tours identity.
In the end I developed three distinct decal designs, each capturing different aspects of Splash Tours’ adventurous and family-friendly brand identity. Although the client initially had a favourite they ultimately decided to use all three design across different vessels in their fleet. This outcome allowed for variety in the branding while maintaining a cohesive and engaging look across the Splash Tours experience.