LUWI

Luwi, a femtech brand offering non-hormonal contraceptive liners, tasked me with developing a website to support their crowdfunding efforts. The site was based on their initial branding, which leaned into soft pastels, approachable language, and a tone that balanced empowerment with education. I was responsible for designing and building the site layout, structuring the information clearly to help users understand both the product and the mission behind it.

I incorporated key storytelling elements and calls-to-action aimed at driving engagement and support. As the brand gained momentum, their visual identity and messaging evolved, prompting them to redesign the website and eventually replace the one I had originally created. Even though my version is no longer live, it played an important role in their early growth and was instrumental in shaping the foundation of their online presence.