AIM&SIP

Aim & Sip is a vibrant bar concept that blends the casual fun of darts with a modern, social drinking experience. Created for a younger audience looking for something different on a night out, the brand is all about energy, laughter, and letting loose with friends. The name itself sets the tone—encouraging people to take a shot, both on the dartboard and at enjoying the moment.

The visual identity is playful and bold, with a logo that feels dynamic and approachable. Rounded, lively typography and a bright, engaging color palette help capture the spirit of fun without feeling gimmicky. From coasters and menus to wall graphics and social media content, every branded touchpoint reinforces the idea of Aim & Sip as a go-to spot for group hangs and spontaneous fun. This project explores how design can shape a venue’s personality and turn a simple activity into a standout experience.